In this TV spot, we follow an older gentleman as he travels home from his job working in a corporate mailroom. When he arrives at his apartment, he finds a golden envelope filled with scratchers left for him anonymously by his young neighbor. This theme of selfless giving continues through radio, with stories about people leaving golden envelopes for their mailmen and waitresses.
Credits
Client Goldieblox Production The Academy Sam Pecknold, director; Zia Mohajerjasbi, co-director; Harry Calbom, exec producer; Jason Puccinelli, production designer. Editorial Foundation Content James Lipetzky, editor; Jesse Richard, assistant editor; Stacy Paris, post producer. Animation Ed Skudder, Lynn Wang, Mike Holm Music Pico Sound
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment