Ushering in the season of holiday cheer are six NBA stars decked out in this year's Special Edition Xmas Day Uniforms: Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James. They play a unique musical rendition of "One-Horse Open Sleigh" through virtuoso, choreographed three-point shots punctuated by an alley-oop exclamation point. Jonathan Klein of O Positive directed for Goodby, Silverstein & Partners.
Credits
Client: National Basketball Association (NBA) Agency: Goodby, Silverstein & Partners Jeff Goodby, executive creative director; Nick Klinkert, Adam Reeves, creative directors; Rus Chao, associate creative director/copywriter; Kevin Koller, associate creative director/art director; Benton Roman, producer; Tod Puckett, executive producer; Cindy Fluitt, director of broadcast production. Production Company: O Positive Films Jonathan Klein, director; Ralph Laucella, exec producer; Angie Revell, line producer; Eric Steelberg, DP. Editorial: Final Cut Matt Murphy, editor; Tara Wall, Nate Connella, assistant editors; Suzy Ramirez, producer; Saima Awan, exec producer. Visual Effects: MPC (The Moving Picture Company)
Jake Montgomery, VFX supervisor/2D lead; Brendan Smith, Will Voss, Nuke; Eric Pascarelli, shoot supervisor; Casey McIntyre, design/animation; Juliet Tierney, sr. producer; Asher Edwards, exec producer. eLevel. Brady Baltezore, creative director; Chris Carmichael, 2D artist. Music: Barking Owl, West Los Angeles. Kelly Bayett, creative director; Michael Anastasi, sound designer; Whitney Fromholtz, producer. Audio: Barking Owl, West Los Angeles. Brock Babcock, audio engineer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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