7-Eleven, Inc. has added chief marketing officer (CMO) to marketing VP Rita Bargerhuff’s title and responsibilities. In her new role, she will serve on the company’s executive committee and report directly to president/CEO Joe DePinto.
Bargerhuff leads the development and execution of all advertising and marketing initiatives for 7-Eleven products and services in the U.S. and Canada. Under her watch, 7-Eleven’s marketing successes include the 2007 summer campaign tied to the release of The Simpsons movie; the packaging and promotion of 7-Select, the company’s private-label brand; an aggressive grassroots and social-media program, and the just-introduced digital signage network.
Bargerhuff has rapidly moved up the marketing ranks since joining 7-Eleven in 2005 as a marketing director, responsible for fresh foods. She was promoted to senior director of marketing and later named marketing VP in 2007. Before joining 7-Eleven, Bargerhuff was national marketing director at Greyhound Lines, Inc. In this role, she led the initiative to sell and promote web-based tickets, and directed national advertising and promotion programs to increase ticket and service revenue.
Bargerhuff’s initial marketing experience was in package goods as a product manager at Nestlé Purina Pet Care Company. While there, Bargerhuff led strategic initiatives to grow the pet food segment and, ultimately, led the marketing function for its category development group. She began her professional career as a systems consultant with Price Waterhouse.
Based in Dallas, 7-Eleven operates, franchises or licenses some 7,900 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,900 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion.
Britt Nolan Named CCO For McCann Worldgroup, North America
Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.
Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.
“Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”
Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More