Paul Harrod of Bent Image Lab directed this spot deploying felt animation in which a newlywed man receives from his bride a gift he doesn't want–a mounted singing fish. The gent fumbles with his words as he tries to fake that he's thrilled over the present. In the foreground, Boston Pizza spokesperson Phil explains that giving Boston Pizza gift cards is a great way to avoid "Festive Fakery."
Credits
Client: Boston Pizza Agency: Taxi | TorontoSarah Moen, producer. Production Company: Bent Image Lab Paul Harrod, director; Ray DiCarlo, Tsui Ling Toomer, exec producers; Nathanael Horton, producer; Evan Stewart, art department coordinator; Jen Prokopowicz, lead animator; Kimi Kaplowitz, fabricator; Josh Dixon, storyboards; Kye Krauter, editorial supervisor/editor; Adam C. Sager, composite artist (After Effects).
Screenwork Type:Best Work
Audible, Fold7, Director Antoine Bardou-Jacquet Take A “Zen Commute”
This film for Audible reflects the transformative power of audio storytelling. We see a group of people in an idyllic setting, meditating and getting in touch with their inner selves.
Suddenly utopia is disrupted as the world around them starts to shake.
Turns out we’re on a commuter train reaching a station--but thanks to Audible, the journey has been calm and almost transcendent. The commute underscores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views--while engaging in routine daily activities.
“Zen Commute” was directed by Antoine Bardou-Jacquet via production company Partizan for London-headquartered creative agency Fold7.
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