People are put in animated environments and on wild animated rides in this spot which "revs things" up in terms of fashion and style. MassMarket served as VFX/animation house. Roman Coppola of The Directors Bureau directed. Agency is Chandelier Creative, NY.
Credits
Client: Old Navy Agency: Chandelier Creative, New York. Sara Fisher, managing director; Jill Andresevic, producer; Zan Goodman, Michael Scanlon, art directors; Richard Christiansen, executive creative director. Production Company: The Directors Bureau Roman Coppola, director; Lisa Margulis, Elizabeth Minzes, exec producers; Eric Sedorovitz, producer. Postproduction: Color Collective Visual Effects: MassMarket Louisa Cartwright, EP; Jeff Wolfe, Bridgette Spalding, VFX producers/editorial producers; Lucas Borras, animation directors; Andy Baker, animation director/animator; Hattie Stewart, illustrations; Andy Rementer, type illustrations; Luca Vitale, Dennis Moran, Jessica Milazzo, Blake Patrick, Winnie Tom, Maya Edelman, Harry Teitelman, animators; Joe Ball, Zack Williams, Warren Paleos, Aska Otake, compositors; Cass Vanini, editor.
Discipline:Visual Effects
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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