Josh Miller of B-Reel directed this PSA in which two couples at a booth in a Mexican restaurant are having some social drinks, chatting about another couple's break-up, and possibly getting a puppy. All of a sudden the action turns slow motion and it's if the booth and its occupants are in a car crash, with broken margarita and beer glasses and salsa and chips sent flying. Agency is Sherry Matthews Advocacy Marketing in Austin.
Credits
Agency: Sherry Matthews Advocacy Marketing Charles Webre, executive creative director; Paul Hicks, writer/creative director; Matt Mowat, Julie Pippin, art directors/creative directors; Angie Dewees, producer Editorial: Final Cut Sarah Iben, editor; Jennifer Miller, producer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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