Ruben Latre of Hostage Films directed this short film which is part of Samsung's ongoing social responsibility efforts. The piece (a special trailer for which is linked to this story) introduces us to the Oromia Region of Ethiopia where there is no running water and no electricity. Due to remoteness and travel restrictions, Latre was brought onboard as director, DP, and crew of one; shooting two cameras on location. Agency is Agenda, NYC.
Credits
Client: Samsung; Agency: Agenda NYC, Dan Koh, creative director; Production Company: Hostage Films, Ruben Latre, director/cinematographer/editor; Melissa Beth, executive producer.
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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