Jonas �kerlund of Serial Pictures directed this spot in which a large audience–all dressed head-to-toe in black–pulses to a song being performed at an open-air concert. Standing out, though, in the crowd, are an attractive man and woman both dressed in white. They join together and escape the sameness of the pack. Agency was Team One Advertising.
CreditsAgency: Team One Chris Graves, chief creative officer; Craig Crawford, group creative director; Ryan DiDonato, Andrew Smart, associate creative directors; Beth Hagen, sr. producer. Editorial: JumP Richard Cooperman, editor; Samantha Noon, assistant editor; Betsy Beale, exec producer; Gavin Carroll, producer. Visual Effects: A52 Andy McKenna, Flame artist Music: MUTATO MUZIKA Mark Mothersbaugh, vocal and composer. Audio: Juice Audio Post, Santa Monica Bob Gremore, mixer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More