Mike Maguire of Biscuit Filmworks directed this spot in which a renegade leader talks of his survival skills in a zombie-infested society. He boasts to a band of followers that he’s managed to kill over 300 zombies because he knows how to live off the land and how to fight. Also helpful is he’s rigged his Hyundai to be a zombie survival machine. Agency is Innocean USA.
Credits
Production Company: Biscuit Filmworks Mike Maguire, director; Neil Shapiro, DP; Colleen O’Donnell, exec producer; Tracy Broaddus, producer; Mitch Livingston, production supervisor; Mary Ruth, casting agent. Editorial: Union Editorial Jim Haygood, editor; Megan Dahlman, VP, exec producer. Postproduction: Company 3 Los Angeles Music: Human Jonathan Stanford, producer. Audio: Eleven
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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