David Gray of Station Film directed this spot which shows four boys laying on a residential street just beyond a makeshift wooden ramp as their buddy on a bicycle prepares to jump over them in Evel Knievel fashion. While he’s making the physical leap, it’s the laid out lads who are taking a leap of faith that this stunt will go off without a hitch. Agency is Gardner Nelson + Partners.
Credits
Agency: Gardner Nelson & Partners Tom Nelson, chief creative officer; Hank�Kosinski, executive creative director; Meegan Hanrahan, director of production; Ned�Selover, Matt Guerra, copywriters; Nicole Miller, art director. Production Company: Station Film David Gray, director; Tom Rossano, partner/exec producer; Michelle Towse, line producer; Adam Beckman, DP. Editorial: BlueRock Bruce Ashkinos, editor. Music: Big Foote Kari Steinert, Darren Solomon, composers. Audio: Color Kevin Halpin, mixer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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