Ted Pauly of Furlined directed this video advocating that the naming system of storms be changed from randomly selected names (i.e., Katrina, Sandy) to the names of actual policy makers who deny climate change. Designed to increase awareness of climate change and its link to extreme storms, the initiative–at ClimateNameChange.org–is being championed by activist group 350 Action. Agency is Barton F. Graf 9000.
Credits
Production Company: Furlined Ted Pauly, director; Eriks Krumins, VP/exec producer; Dave Thorne, exec producer; Jennifer Gee, line producer; Kris Kachikis, DP. Editorial: Big Sky Editorial Chris Franklin, editor/sound designer/mixer; Dave Madden, co-editor/colorist; Liz Bilinsky, sr. assistant editor; Megan Elledge, jr. assistant editor; Ryan Sears/Steve Kutny, grahics/FX; Cheryl Panek, exec producer; Grace Phillips, assistant producer. Music: APM Music Lauren Bell, account exec.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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