Finn O’Hara of Asymetric, Toronto, directed this spot which is the latest in MINI Canada’s “Not Normal campaign.” Here, three MINI Cooper S models were retrofitted to create a MINI roller coaster. Once the MINI Roller Coaster was street ready, 3 professional drivers ripped through downtown Toronto with 2 riders on each car screaming at the top of their lungs. Agency is Anomaly, Toronto.
Credits
Editorial: Bijou, Toronto. Mel Hider, editor; Stephanie Hickman, exec producer; Cian McDevitt, assistant editor.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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