Jim Jenkins of O Positive directed this spot which shows a groom chasing and about to beat up his best man, until the latter explains that the writing will wash right off since it’s water soluble. The camera then reveals the “Just Married” written on the rear window of the groom’s beloved Jetta. Agency is Deutsch LA.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, creative director, Karl Haddad, sr. art director; Jed Cohen, sr. copywriter; Vic Palumbo, director of integrated production; Victoria Guenier, director of content production; Jim Haight, executive producer; Dave Stephenson, sr. producer. Production Company: O Positive Films Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production; Paul Cameron, DP. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist; Ed Koenig, exec producer Sound Design: 740 Sound Design Rommel Molina, Michael Dillenberger, sound designers; Scott Ganary, exec producer; Jeff Martin, associate producer. Audio: Lime Studios Mark Meyuhas, Joel Waters, mixers; Matt Miller, Patrick Navarre, assistant mixers; Jessica Locke, exec producer.
Screenwork Type:Top Spot
Video Tags:O Positive
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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