Lena Beug–who’s repped in the U.S. and U.K. by Moxie Pictures–directed this campaign produced by Red Rage Films, Dublin, for the Irish market out of agency McCann, Dublin. In the spot “Cafe,” a man is confused as he tries to order a dish–but to no avail. Turns out he’s not properly hydrated, which means his brain’s not at 100 percent. The waitress then figures out what he wants to order by deftly repositioning his menu.
Credits
Production Company: Red Rage Films, Dublin Lena Beug, director (handled stateside and in UK by Moxie Pictures); Gary Moore, exec producer/line producer; Kip Bogdahn, DP. Editorial: Windmill Lane, Dublin Tony Kearns, editor
Screenwork Type:Best Work
Video Tags:Moxie Pictures
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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