David Gordon Green of Chelsea directed this spot featuring the iconic Agent Smith from The Matrix who serves as the ideal narrator/spokesperson for GE's innovative Healthcare technology. As a software program created to remove human instability from The Matrix, he can't help to feel admiration for GE's software designed to work with data and machines to improve the patient experience. Agency is BBDO New York.
CreditsClient: GE Agency: BBDO New York David Lubars, chief creative officer; Eric Cosper, Michael Aimette, sr. creative directors; Tim Roan, creative director/copywriter; Judd Counsell, associate creative director/copywriter; Eric Van Skyhawk, creative supervisor/art director; Anthony Nelson, group executive producer; George Sholley, producer; Rani Vaz, dirctor of music and radio production. Production Company: Chelsea (no contact info) David Gordon Green, director; Steve Windon, DP. The Shooting Gallery Pty Ltd (Australia.)Editorial: MacKenzie Cutler Ian MacKenzie, editor. Postproduction: Nice Shoes Les Rudge, colorist. Visual Effects: Framestore NY Music: Human Audio: Sonic Union Michael Marinelli, mixer.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
Read More