Rupert Sanders of MJZ directed this spot for TBWAChiatDay, Los Angeles, which focuses on the relentless inner drive of athletes to excel. That win-from-within drive is often propelled by fear of failure as we see NBA superstars Kevin Durant and Dwayne Wade each have nightmares about being bested by the other in a pivotal drive to the hoop. Editor was Kirk Baxter of Rock Paper Scissors.
Credits
Agency: TBWAChiatDay, Los Angeles John Norman, chief cretive officer; Brent Anderson, global group creative director; Jayanta Jenkins, global creative director; Gustavo Sarkis, associate creative director/writer; Renato Fernandez, Guto Araki, associate creative directors/art directors; Sarah Patterson, executive producer; Katie Lambrecht, producer; Garrison Askew, assistant producer; Karen Thomas, executive project manager. Production Company: MJZ Rupert Sanders, director; David Zander, president; Kate Leahy, exec producer; Laurie Boccaccio, producer. Editorial: Rock Paper Scissors Kirk Baxter, editor; CL Weaver, exec producer; Angela Dorian, head of production. Visual Effects: MPC (The Moving Picture Company) Asher Edwards, exec producer; Juliet Thierney, producer; Paul O๏ฟฝShea, VFX supervisor. Music: Amber (Heavenly) Music Eugene Cho, composer; Michelle Curran, exec producer. Audio: Lime Studios Rohan Young, mixer; Jessica Locke, exec producer.
Screenwork Type:Top Spot
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
โWe wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,โ said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, โItโs a charming story that is so true of Christmas and so naturally adds to our brand idea โWherever We Goโ.โ
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