Yessian Music scored this spot which parallels individual achievement with the values that have made Chrysler successful as we see a ballet dancer, an astronaut and a weightifter strive for excellence. Christian Aeby of @radical.media directed for Wieden+Kennedy, Shanghai.
Credits
Agency: Wieden+Kennedy, Shanghai Achilles Li, Michael Simons, executive creative directors; Ryan Gerber, creative director; Gwen Yip, art director; William Spencer, Sam Liu, copywriters; Kerli Teo, executive producer; Vivian Feng, producer. Production Company: @radical.media Christian Aeby, director Melissa Weinman, producer. Music: Yessian Music Brian Yessian, chief creative officer; Michael Yessian, head of production; Nathan Padgett, composer; Gerard Smerek, Marlene Bartos, exec producers. Audio: Yessian Music Gerard Smerek, Scotty Gatteno, mixers.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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