Kenny Herzog of O Positive directed this spot reminiscent of the iconic Family Feud TV program. However the game puts us in some awkward situations including when a guy proposes to a woman who defers to the game board for an answer. She utters in game show emcee fashion, “Survey Says!” and we then see the Family Feud big board which issues a resounding reject buzz sound signifying “No.” Agency is DDB New York.
CreditsAgency: DDB New York, Inc. Matt Eastwood, chief creative officer; Richard Sharp, Mike Sullivan, group creative directors; Michael Kushner, art director; Daniel Paredes, copywriter; Ed Zazzera, head of production; Walter Brindak, exec producer. Production Company: O Positive Films Kenny Herzog, director, Marc Grill, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More