Brian Lee Hughes of Skunk directed this spot which introduces to a car dealership guy who specializes in selling Subaru cars to dogs. We see him taking a hunting dog on a test drive–the canine being behind the wheel while the salesman tells him about the trip odometer. Agency is Carmichael Lynch, Minneapolis.
Credits
Agency: Carmichael Lynch Dave Damman, chief creative officer; Randy Hughes, executive creative director; Brad Harrison, associate creative director; William Bloomfield, sr. writer; Joe Grundhoefer, director of integrated production; Freddie Richards, executive content producer. Production Company: SKUNK Brian Lee Hughes, director; Matt Factor, managing partner/exec producer; Shelly Townsend, exec producer; Jeanne Stawiarski, head of production; Scott Craig, producer. Editorial: HutchCo, Los Angeles Jim Hutchins, editor; Joaquin Machado, editor/assistant editor; Jane Hutchins, exec producer. Postproduction: Drive Thru,Company 3 Derek Johnson, online editor; Beth Wilson, exec producer.,Sean Coleman, colorist. Audio: BWN | Minneapolis Ryan Terrell, mixer; Annie Sparrows, producer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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