Bryan Buckley of Hungry Man directed this promo spot which shows how migrating hawks’ behavior changes–for anything but the better–upon arriving in Latin America to escape the cold weather of Canada. Agency is Wieden+Kennedy, Sao Paulo, Brazil.
Credits
Production Company: Hungry Man, Inc Bryan Buckley, director; Mino Jarjoura, exec producer; Scott Henriksen, DP; Carlos Llergo, line producer; Matt Lefebvre, production supervisor. Editorial: Rock Paper Scissors Carlos Arias, editor; Helena Lee, producer; Eve Kornblum, exec producer. Sound Design: Joint Editorial, Portland, Ore Charlie Keating, mixer/sound designer. Audio: Heard City (voiceover recording; VO talent: Alexander Heil)
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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