Mullen SF takes us on a search unfolding on a computer screen during which a New Year’s resolution to get in shape and eat right falls by the wayside, upon the sight online of a book on cookies. The search engine then goes on a cookie binge, which makes all the more sense when the party controlling the cursor is revealed: Cookie Monster.
Credits
Editorial: Lost Planet Chris Huth, editor; Krystn Wagenberg, executive producer; Kate McCormick, producer. Audio: Sound Lounge Tom Jucarone, mixer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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