McDonald’s, DDB Australia and ACNE Production have teamed on a new app, TrackMyMacca’s. The world first for McDonald’s takes Australians “behind the scenes” while they’re in the restaurant, showing them where their food has come from.
Credits
Agency: Tribal DDB Jeroen Jedeloo, executive producer; Amanda Birrell, digital producer; Ferdinand Haratua, technical director; Barth Wahlen, user experience.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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