The Perlorian Brothers of MJZ directed this spot which asks viewers to imagine what it would be like to multiply the feeling of “winning” a game of thumb war. The ad depicts several replays of an individual winning a thumb war game, showcasing what the “winning feeling” would be like multiplied by 7, 20 and 50 times. Agency is DDB New York.
Credits
Agency: DDB New York, Inc. Matt Eastwood, chief creative officer; Richard Sharp, Mike Sullivan, group creative directors; Aron Fried, Carlos Wigle, associate creative directors; Ed Zazzera, head of production; Walter Brindak, executive producer. Production Company: MJZ The Perlorian Brothers, directors; Mott Hupfel, DP. Postproduction: Nice Shoes Lez Rudge, colorist.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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