BBDO New York conceived of this campaign in which recipients of Red Cross relief and services filmed and told their own stories. This trailer provides a sampling of those stories which are inspiring, uplifting and emotional, underscoring how the Red Cross touches so many lives. The project involved no director or scripts.
Credits
Agency: BBDO New York David Lubars, chief creativeo officer; Linda Honan, sr. creative director; Iain Nevill, Kim Devall, copywriters; Julia Blackburn, art director; David Rolfe, director of integrated production; Sofia Doktori, Nicholas Gaul, Regina Iannuzzi, producers; Dennis Payongayong, Arielle Wilkins, designers; Rani Vaz, director of music & radio production. Production Company: Uber Content Preston Lee, Phyllis Koenig, exec producers; Eliot Rausch, content consultant. Editorial: Cosmo Street Stephen Mirrione, Dave Cea, editors.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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