Director Chris Palmer of Gorgeous Enterprises teamed with Passion Pictures, Framestore and BBH, London on a yearlong collaboration which yielded this visually ambitious, whimsical spot (:90, :60 and :40 versions) promoting Barclaycard’s contactless payment service.
Credits
Agency: Bartle Bogle Hegarty, London Matt Doman, Ian Heartfield, creative directors; Uche Ezugwu, art director; Tom Drew, copywriter; Rachel Hough, producer. Production Company: Gorgeous Enterprises Chris Palmer director; Rupert Smythe, producer. Editorial: The Quarry Johnnie Scarlett, editor Visual Effects: Framestore CFC | London Bumble Davis, producer; Helen Hughes, exec producer; Jonathan Hairman, Tim Osborne, Flame; Russell Dodgson, 2D; Tom Sparks, supervisor. Music: The Music Factory Animation: Passion Pictures, London
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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