VFX studio The Mission teamed with director Malcolm Venville of Anonymous Content on this spot which depicts a variety of impetuous athletes fiercely battling the frozen elements to train for their respective sports. Agency is Wieden+Kennedy, Portland, Ore. The Mission handled VFX, including on-set supervision, color correction, extensive composite work and CG enhancements of the practical snow.
Credits
Agency: Wieden+Kennedy | Portland Guy Seese, Rob Thompson, creative directors; Ken Meyer, art director; Tom Sebanc, copywriter; Andy Murillo, producer. Production Company: Anonymous Content Malcolm Venville, director; Eric Stern, exec producer; SueEllen Clair, exec producer/production; Karen Sproul, producer; Marisol Aragon-Herold, production supervisor. Editorial: Joint Editorial, Portland, Ore Kyle Valenta, editor; Patty Brebner, exec producer. Visual Effects: The Mission Rob Trent, VFX creative director; Piotr Karwas, CG supervisor; Michael Pardee, VFX EP; Narbeh Mardirossian, Katrina Salicrup, Flame; Eric Rosenthal, Tom Lynnes, FX; Samir Lyons, animator; Diana Cheng, VFX producer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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