Director Dante Ariola of MJZ and VFX house Method Studios teamed on this spot which depicts the mayhem caused by a dog chasing a cat through a supermarket–at 500 frames per second, in reverse. The dog, cat and people were not able to be captured in one take so all the moving shots were obtained using repeated motion control set-ups.
Credits
Production Company: MJZ Dante Ariola, director. Visual Effects: Method Gabby Gourrier, VP of production; Stephanie Gilgar, EP; Pip Malone, VFX producer; Anastasia Von Rahl, VFX coordinator; Jason Schugardt, VFX supervisor; Dominik Bauch, lead compositor; Kama Moiha, Jim Kuroda, Marty Taylor, Tom Daws, compositors; Peter Claes, Stu Mintz, CG FX; Fabio Zapata; CG tracking supervisor; Tom Stanton, Juan Colon, Del Depierro, Rachan Chirarattanakornhul, CG tracking; Alex Whang, Sun-Churl Kim, CG modeling; Kenneth Lui, Huey Carroll, Midori Witsken, roto. Music: Elias Arts Dave Gold, creative director; Christopher “Kimo” Kemp, composer; Jay Nierenberg, sound designer; Ann Haugen, exec producer; Kiki Martinez, producer. Audio: Lime Studios Rohan Young, mixer.
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
Read MoreMySHOOT Profiles
Add A Comment