Director Dante Ariola of MJZ and VFX house Method Studios teamed on this spot which depicts the mayhem caused by a dog chasing a cat through a supermarket–at 500 frames per second, in reverse. The dog, cat and people were not able to be captured in one take so all the moving shots were obtained using repeated motion control set-ups.
Credits
Production Company: MJZ Dante Ariola, director. Visual Effects: Method Gabby Gourrier, VP of production; Stephanie Gilgar, EP; Pip Malone, VFX producer; Anastasia Von Rahl, VFX coordinator; Jason Schugardt, VFX supervisor; Dominik Bauch, lead compositor; Kama Moiha, Jim Kuroda, Marty Taylor, Tom Daws, compositors; Peter Claes, Stu Mintz, CG FX; Fabio Zapata; CG tracking supervisor; Tom Stanton, Juan Colon, Del Depierro, Rachan Chirarattanakornhul, CG tracking; Alex Whang, Sun-Churl Kim, CG modeling; Kenneth Lui, Huey Carroll, Midori Witsken, roto. Music: Elias Arts Dave Gold, creative director; Christopher “Kimo” Kemp, composer; Jay Nierenberg, sound designer; Ann Haugen, exec producer; Kiki Martinez, producer. Audio: Lime Studios Rohan Young, mixer.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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