Optimus and ONE at Optimus recently teamed with Chicago-based automotive branding agency 426 Inc. to direct, edit and finish a spot for the National Auto Parts Association (NAPA) website. “The Art of Braking”–directed by ONE at Optimus director Mark Pallman and cut by Optimus editor Jim Staskauskas–leverages 22 ReplayXD cameras mounted at various points on a Ford Mustang and a Ford 4 x 4 in action to capture the power and responsiveness of Reactive One๏ฟฝ performance brake rotors, sold at NAPA.
CreditsProduction Company: ONE at Optimus Mark Pallman, director; Kipp Christiansen, exec producer; Craig Leffel, director of production; Drew Wehde, DP. Editorial: Optimus Jim Staskauskas, editor; Therese Hunsberger, Gretchen Praeger, exec producers/managing directors; Katie Smith, sr. associate producer; Dan Swierenga, assistant editor; Joel Signer, colorist; Jeff Greco, assistant colorist; Marina Bacci, sound designer; Scott Yurks, online editor; Matt Bregger, online assistant editor.
Apple, TBWA\Media Arts Lab, Director David Shane, Bella Ramsey Honor A Dearly Departed Fish
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue--with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a childโs dearly departed pet, Swimmy the fish. The personal context provided by Apple Intelligence thus relieves an adult, presumably the girlโs father, from the responsibility of fashioning a eulogy heโs clearly ill-equipped to deliver. In fact, he canโt even remember the beloved petโs name, referring to Swimmy as โFishy.โ David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligenceโs capacity for creating custom memory movies. The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/20011556/Apple-Intelligence-Custom-memory-movies-iPhone-16-Pro.mp4"][/video] Read More