LIMEY director Scott Weintrob traveled to South Korea to collaborate with ad agency Innocean Worldwide Europe and client Hyundai on a series of brand films introducing Hyundai’s entrance into the 2013 World Rally Car Series and a continuation of their “Thinking Forward” message and campaign. The promotional campaign, which launched last month at the Paris Auto Show, highlights Hyundai’s World Rally Car based on the re-designed and popular i20 car.
CreditsProduction Company: LIMEY Scott Weintrob, director; Andrew Denyer, exec producer/producer; Darran Tiernan, DP Editorial: Whitehouse Post Productions, Santa Monica Steve Prestemon, editor; Joanna Manning, producer Postproduction: MPC (The Moving Picture Company) Ricky Gausis, colorist; Amanda Ornelas, producer. Visual Effects: Ring of Fire John Meyer, VFX supervisor; Jerry Spivack, creative director; Casey Conroy, sr. VFX producer; Brian Petras, lead Flame artist/online editor; Shelly Dutcher, Jerry Spivack, Chris Howard, Scott McLain, Cesar Romero, Flame artists.
Apple, TBWA\Media Arts Lab, Director David Shane, Bella Ramsey Honor A Dearly Departed Fish
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue--with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a child’s dearly departed pet, Swimmy the fish. The personal context provided by Apple Intelligence thus relieves an adult, presumably the girl’s father, from the responsibility of fashioning a eulogy he’s clearly ill-equipped to deliver. In fact, he can’t even remember the beloved pet’s name, referring to Swimmy as “Fishy.” David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligence’s capacity for creating custom memory movies. The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/20011556/Apple-Intelligence-Custom-memory-movies-iPhone-16-Pro.mp4"][/video] Read More