Toronto agency john st. promotes its penchant for “unignorable” ideas by turning out this tongue-firmly-in-cheek video for Buyral, a service that guarantees your uploaded video will become a viral hit. It used to be that attaining viral buzz took hard work and talent but with Buyral you’re guaranteed to generate mega numbers online. All you do is pay people or enlist them to click on your work around the clock–and the Buyral service has this approach down to perfection.
Editorial: Relish Chris Murphy, editor; Erin Gulas, assistant editor; Sally Leggett, exec producer. Postproduction: TOPIX Rob Del Ciancio, VFX supervisor/artist; Matt Dochstader, compositor; Andrew Nguyen, sr. matte painter/VFX artist; April Cananan-Wong, jr. VFX artist; Cathy Jeffries, Eugene Marchio, producers. Audio: Vapor Music + Sound Design, Toronto
Apple, TBWA\Media Arts Lab, Director David Shane, Bella Ramsey Honor A Dearly Departed Fish
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue--with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a childโs dearly departed pet, Swimmy the fish. The personal context provided by Apple Intelligence thus relieves an adult, presumably the girlโs father, from the responsibility of fashioning a eulogy heโs clearly ill-equipped to deliver. In fact, he canโt even remember the beloved petโs name, referring to Swimmy as โFishy.โ David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligenceโs capacity for creating custom memory movies. The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/20011556/Apple-Intelligence-Custom-memory-movies-iPhone-16-Pro.mp4"][/video] Read More