Henry Lu directed via bicoastal Moxie Pictures and Toronto-based Soft Citizen this web video which shows dangerous situations in war-torn communities change to positive experiences for children, underscoring the point that “where childhood thrives, war does not.” Agency is john st., Toronto. AFS Productions provided production services in South Africa.
CreditsProduction Company: Moxie Pictures,Soft Citizen, Toronto,AFS Productions Henry Lu, director; Roger Zorovich, Robert Fernandez, exec producers,Eva Preger, Link York, exec producers; Rob Burns, head of production; Nick Sorbara, line producer; Michael Cleary, DP.,South African production services Audio: Grayson Matthews Audio Design
Apple, TBWA\Media Arts Lab, Director David Shane, Bella Ramsey Honor A Dearly Departed Fish
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue--with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a childโs dearly departed pet, Swimmy the fish. The personal context provided by Apple Intelligence thus relieves an adult, presumably the girlโs father, from the responsibility of fashioning a eulogy heโs clearly ill-equipped to deliver. In fact, he canโt even remember the beloved petโs name, referring to Swimmy as โFishy.โ David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligenceโs capacity for creating custom memory movies. The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/20011556/Apple-Intelligence-Custom-memory-movies-iPhone-16-Pro.mp4"][/video] Read More