Tim Gardner of Mad Monkey directed this spot in which a beleagured employee gets a “Declaration of Resignation” from our country’s founding father and exits the workplace, galloping off into prosperity with him on a horse. We then see George Washington himself on a dollar bill, underscoring the power of a buck when you play the South Carolina Lottery’s Mega Millions game. Mad Monkey also served as creative agency on the client-direct campaign.
CreditsPostproduction: Company 3 Billy Gabor, colorist.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limboย depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, โOur film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,โ they continued. โThe stage is circular, resembling an artificial, perpetually spinning obstacle course, with a targetโthe red tail lightsโjust within sight yet never within reach, symbolizing the familyโs never-ending quest for justice.โ
โWe used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More