Christopher Hutsul of Soft Citizen directed this series of four segments under “The Inevitable News” banner, newscasts reporting on “news before it happens…The Inevitable News” for the World Wildlife Fund (WWF) Canada out of agency john st. This is the centerpiece of a WWF Canada campaign designed to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region.
CreditsProduction Company: Soft Citizen, Toronto Christopher Hutsul, director; Todd Duym, DP. Editorial: Bijou, Toronto. Ross Birchall, editor Music: Vapor Music + Sound Design, Toronto
Top Spot of the Week: Morrisons, Leo Burnett UK, Director Michael Gracey Present “The Greatest Show at Home” For Christmas
Morrisons, the U.K. supermarket and convenience store chain, has released its new Christmas ad, which presents โThe Greatest Show at Home,โ paying tribute to the hosts who put on the feasts which are the centerpiece of family get-togethers. Created by Leo Burnett UK and directed by Michael Gracey via production house Partizan, this :60 opens on a snowy evening, with a Morrisons delivery van arriving at a home. Inside, a lone oven glove catches a spotlight and springs to life, beginning to sing the opening line of โGive a Little Love.โ As the ad progresses, we are taken on a journey through a series of festive kitchens, where the gloves provide moral support to hosts preparing for the big day.
The much-loved singing gloves, of course, have been a staple of Morrisons holiday cheer. And their new performance is set to the soundtrack of the aforementioned โGive a Little Loveโ from Bugsy Malone, recorded by a choir of 26 Morrisons colleagues at Abbey Road Studios--with talent spotted from across Morrisons stores, manufacturing sites and support office. The soundtrack sets the tone with the feel-good energy and celebratory warmth of a big โmusicalโ production finale.
The gloves, now fully animated with distinct voices, sing their support for the nationโs family chefs--encouraging them as they prepare an array of indulgent Christmas dishes. From British turkeys and beautifully presented whole salmon, to party food from The Bestrange and indulgent desserts, the ad places Morrisons food front and center, offering a feast for the eyes as well as the table.
Gracey--who directed the feature The Greatest Showman--combines the playful charm of the oven gloves with a theatrical flair, giving the commercial a sense of... Read More