Feature filmmaker Brad Silberling (Lemony Snicket’s A Series of Unfortunate Events; City of Angels) directed this spot which tell us the story of Joe, who stands pretty much in the same place working in a restaurant kitchen yet much around him changes–realized by the actions of people and deployment of props, set elements and his donning of different attire as he continues to go about his business. Through all this, we see Joe’s career progress. Agency is Goodby, Silverstein & Partners.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, Rich Silverstein, partners; Rick Condos, Hunter Hindman, executive creative directors; Matt Ashworth, John Shachter, creative directors; Tod Puckett, executive broadcast producer; MJ Otto, broadcast producer Production Company: Pony Show Entertainment Brad Silberling, director; Philippe Rousselot, DP; Susan Kirson, Jeffrey Frankel, exec producers; Fern Martin, line producer. Editorial: Spot Welders Inc. Haines Hall, editor; Carolina Wallace, producer
Screenwork Type:Top Spot
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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