Feature filmmaker Brad Silberling (Lemony Snicket’s A Series of Unfortunate Events; City of Angels) directed this spot which tell us the story of Joe, who stands pretty much in the same place working in a restaurant kitchen yet much around him changes–realized by the actions of people and deployment of props, set elements and his donning of different attire as he continues to go about his business. Through all this, we see Joe’s career progress. Agency is Goodby, Silverstein & Partners.
CreditsAgency: Goodby, Silverstein & Partners Jeff Goodby, Rich Silverstein, partners; Rick Condos, Hunter Hindman, executive creative directors; Matt Ashworth, John Shachter, creative directors; Tod Puckett, executive broadcast producer; MJ Otto, broadcast producer Production Company: Pony Show Entertainment Brad Silberling, director; Philippe Rousselot, DP; Susan Kirson, Jeffrey Frankel, exec producers; Fern Martin, line producer. Editorial: Spot Welders Inc. Haines Hall, editor; Carolina Wallace, producer
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More