Matthijs van Heijningen of MJZ directed this spot in which an unsuspecting gent is mistaken for James Bond and has to elude the famed secret agent’s bad guy pursuers. Daniel Craig himself portrays the real Bond in this spot which is largely set on a train with the not quite wannabe Bond using all his resourcefulness to escape the villains looking to do him harm. Agency is Wieden+Kennedy, Amsterdam.
Credits
Agency: Wieden+Kennedy, Amsterdam Mark Bernath, Eric Quennoy, executive creative directors/creative directors; Thijs Biersteker, Adrien Bindi, art directors; Dan Maxwell, copywriter; Tony Stearns, Niko Koot, producers; Erik Verheijen, head of production; Stuart Parkinson, planner; Richard Oldfield, connections planner; Paul Skinner, creative technologist. Production Company: MJZ Matthijs van Heijningen, director; Joost van Gelder, DP; Chris McBride,producer; Debbie Turner, exec producer. Visual Effects: THE MILL, London Paul Schleicher, VFX producer; Hitesh Patel, shoot supervisor; Jay Bandlish, 2D lead artist; Jordi Bares, 3D lead artist; Andrew Curtis, Bevis Jones, Brad Wood, Dan Adams, Peter Hodsman (Nuke), Emma White (Nuke), Cameron Smither (Nuke), Patrick Altmaier (Nuke), Martin Karlsson (Nuke), 2D artists; Jonathan Wood, Jacob Gonzales, Adrian Russell, Mario Bailon, Jamie Justo, Cat Harris, Hugo Jackson, David Lawson, Liz Mitchell, David Knight, Sergio Xisto, Allyn Lawson, Claudia Carval
Screenwork Type:Top Spot
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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