Sorrel Brae of Humble directed this web campaign in which each spot features an LGBT adult in a classroom setting, not only relating his or her life story and lessons learned but writing a synopsis of the main lesson on a chalkboard. In “Jana,” we meet a young woman whose lesson can prove valuable for LGBT teens, thus introducing us to the “Gay it forward” movement whereby adults can make a positive difference in youngsters’ lives. Agency is Deutsch New York.
CreditsAgency: Deutsch | New York Greg DiNoto, partner, chief creative officer; Rich Kolopeau, creative director Erin McHugh, copywriter; Art Boonklan, art director; Joe Calabrese, executive VP/director of broadcast production; Cheryl Masaitis, executive producer. Production Company: Humble Sorrel Brae, director; Alex Disenhof, DP; Persis Koch, exec producer; Dana Discordia, producer. Postproduction: The Mill, New York,Humble Patrick Burns, editor/colorist.,Rhys Stover, assistant/online editor Music: Human James Wells, arranger Audio: Sonic Union
Top Spot of the Week: Morrisons, Leo Burnett UK, Director Michael Gracey Present “The Greatest Show at Home” For Christmas
Morrisons, the U.K. supermarket and convenience store chain, has released its new Christmas ad, which presents “The Greatest Show at Home,” paying tribute to the hosts who put on the feasts which are the centerpiece of family get-togethers. Created by Leo Burnett UK and directed by Michael Gracey via production house Partizan, this :60 opens on a snowy evening, with a Morrisons delivery van arriving at a home. Inside, a lone oven glove catches a spotlight and springs to life, beginning to sing the opening line of “Give a Little Love.” As the ad progresses, we are taken on a journey through a series of festive kitchens, where the gloves provide moral support to hosts preparing for the big day.
The much-loved singing gloves, of course, have been a staple of Morrisons holiday cheer. And their new performance is set to the soundtrack of the aforementioned “Give a Little Love” from Bugsy Malone, recorded by a choir of 26 Morrisons colleagues at Abbey Road Studios--with talent spotted from across Morrisons stores, manufacturing sites and support office. The soundtrack sets the tone with the feel-good energy and celebratory warmth of a big “musical” production finale.
The gloves, now fully animated with distinct voices, sing their support for the nation’s family chefs--encouraging them as they prepare an array of indulgent Christmas dishes. From British turkeys and beautifully presented whole salmon, to party food from The Bestrange and indulgent desserts, the ad places Morrisons food front and center, offering a feast for the eyes as well as the table.
Gracey--who directed the feature The Greatest Showman--combines the playful charm of the oven gloves with a theatrical flair, giving the commercial a sense of... Read More