Noam Murro of Biscuit Filmworks directed this spot for Deutsch LA which shows us how the Jetta’s keyless system works in even the most extreme circumstances–in this case a man’s bulldog has swallowed his car keys. Not to worry, though, because the Jetta will open for him even if the keys aren’t actually in his hands. The commute ends at the veterinarian’s office.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, Mark Peters, associate creative directors; Matt Sherman, copywriter; Paul Oberlin, Mike Palese, art directors; Vic Palumbo, director of integrated production; victoria Guenier, director of broadcast production; Dave Stephenson, sr. producer. Production Company: Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, producer. Editorial: Spot Welders Inc. Dick Gordon, editor; Cudjo Collins, Patrick Murphree, assistant editors; David Glean, Joanne Ferraro, exec producers; Carolina Wallace, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Method Pete Mayor, Flame artist; Jason Frank, Smoke artist; Robert Owens, exec producer; Stephanie Allis, producer. Sound Design: 740 Sound Design Rommel Molina, sound designer; Scott Ganary, exec producer.
Screenwork Type:Top Spot
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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