The Kia hamsters are back–in fact they’ve gone way back as time travelers, infiltrating an 18th century opera house where they show a stiff bourgeoisie crowd “A New Way to Roll.” Carl Erik Rinsch of MJZ teamed with visual effects house Method and agency David&Goliath on this commercial which begins with all the grandeur and scale of an epic Hollywood period film.
Credits
Agency: davidandgoliath David Angelo, chief creative officer; Colin Jeffery, executive creative director; Greg Buri, sr. copywriter; Basil Cowieson, sr. art director; Carol Lombard, executive producer/managnig director; Paul Albanese, executive producer; David Measer, director of strategic planning; Steven Garcia, strategic planner. Production Company: MJZ Carl Erik Rinsch, director; John Mathieson, DP; Kate Leahy, exec producer; Margo Mars, producer; Natricia Bernard, choreographer; Petr Kunc, production design; Rebecca Hale, costume design; Kirstin Chalmers, hair, wig & makeup design. Editorial: Cut + Run, LA Steve Gandolfi, editor; Michelle Burke, managing director; Carr Schilling, exec producer; Christie Price, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Visual Effects: Method Stephanie Gilgar, exec producer; Mike Wigart, producer; Andy Boyd, VFX supervisor; Patrick Ferguson, compositing supervisor/Flame lead; Brian Burke, lighting lead; Fabio
Screenwork Type:Top Spot
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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