Directors Angus Kneale and Ben Smith of The Mill NY teamed on this spot out of agency RP3 in Bethesda, MD, which opens on a boy playing with his train set. His dad comes into his room and tells him it’s time for bed. But once the lights are out, the toys in the room come to life and proceed to build a city, the catalyst being the Norfolk Southern toy train.
Credits
Production Company: The Mill, New York Angus Kneale, Ben Smith, directors; Ian Bearce, exec producers; Nic Barnes, live-action producer; Boo Wong, VFX/post producer; Bill Pope, DP; Ryan McKenna, editor; Alex Trierweiler, assistant editor; Chris Bernier, project lead artist (CG); Jeff Lopez, animation lead; Tom Bardwell, lighting lead; Joji Tsuruga, FX lead; Zang Chen, Alex Cheparev, Maxime Cousseau, Sam Crees, Sean Curran, Justin Diamond, Stanley Ilin, Nicholas Johnnides, Christina Ku, Justin Kurtz, Jeffrey Lee, Paul Liaw, Ivan Luque Cuellar, Laurent Makowski, Justin Maynard, Ross Croble, Navdeep Singh, Hassan Taimur, Olivier Varteressian, Sauce Vilas, James Williams, John Wilson, Zhenting Zhou, CG; Kyle Cody, 2D lead artist; Erin Nash, compositor; Naotaka Minami, Corey Brown, shoot supervisors; Tim Haldeen, lead artist; Tom Losinski, Gap Sangpattharamatee, Jae Kim, Bryan Louie, Jane Ro, Morgan Schweitzer, design; Damien Van Der Cruyssen, colorist. Music: Human Audio: Sonic Union Steve Rosen,
Screenwork Type:Top Spot
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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