Jim Jenkins of O Positive directed this comedic spot in which three employees carrying their golf club bags see their boss at the hotel check-in desk sans his golf clubs. Turns out the head honcho had his clubs delivered to the hotel via FedEx. But the workers instead think that they made a big mistake bringing clubs to a company junket–so they immediately go into a damage control mode. Agency is BBDO New York.
Credits
Agency: BBDO New York David Lubars, chief creative officer; Mike Smith, Greg Hahn, executive creative directors; Gianfranco Arena, Peter Kain, creative directors; Elise Pavone, producer. Production Company: O Positive Films Jim Jenkins, director Editorial: MacKenzie Cutler Ian Mackenzie, editor Audio: Sound Lounge Tom Jucarone, mixer.
Screenwork Type:Top Spot
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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