Feature filmmaker Drake Doremus (Like Crazy) directed via B-Reel this trailer centered on Alex who has a unique trait–every morning he wakes up as somebody else. He’s been fat, thin, pretty ugly, had perfect hair, no hair. Ad agency is Pereira & O’Dell, San Francisco.
Credits
Agency: Pereira & O’Dell PJ Pereira, chief creative officer; Jaime Robinson, executive creative director; Jason Apaliski, creative director; Neil Ramanan, copywriter; Chaz Whitworth, art director; Jeff Ferro, executive producer; Elisa Moore, broadcast producer; Erin Davis, sr. interactive producer; Nick Chapman, director of strategy; Justin Cox, strategy director; Josh Brandau, director of media strategy; Dan Beer, media supervisor; Liz Bell, Pete Fishman, media strategists; Corey Lenhart, production intern/fan consultant. Editorial: Lost Planet Tyler Temple Higgins, trailer editor. Visual Effects: Ntropic Sound Design: RavensWork Robert Feist, sound designer.
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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