David Shane of O Positive directed this spot which asks what life would be like if a horn tooted just when you’re about to go too far. We see a guy benefiting from that audio alarm on various occasions–when he’s about to go all in at the casino gaming table but then pulls back his chips when he hears otherwise; when he opens his mouth for a french kiss only to pull back from his date at the sound of the horn; even when he’s about to spray some cologne on his nether region before the telltale sound causes him to stop. While a fantasy, this feature becomes reality as part of the Altima’s maintenance system. Agency is TBWAChiatDay, Los Angeles.
Credits
Agency: TBWAChiatDay, Los Angeles Rob Schwartz, chief creative officer; Tito Melega, Karl Dunn, creative directors; Bill Hornstein, sr. art director; Joao Medeiros, art director; Alex Goulart, copywriter; Joel Weeks, director of product strategy; Dan Hauck, planning director; Richard O๏ฟฝNeill, executive director of integrated production; Elaine Hinton, executive broadcast producer; Jeff Yee, sr. broadcast producer. Production Company: O Positive Films David Shane, director; Marc Grill, executive producer; Sebastian Pfaffenbichler, DP. Editorial: Venice Beach Editorial Dan Bootin, editor Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: MPC (The Moving Picture Company) Jenny Bright, animation prducer. Audio: Play John Bolen, mixer.
Screenwork Type:Top Spot
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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