Jorn Haagen directed and shot this spot for DDB Canada in which we see children at work–one an automotive mechanic, another a short order cook, yet another a dentist, still another a check-out cashier at a grocery store. These kids are forced to become breadwinners for their families. Job was produced by The Corner Store, Toronto. Haagen is repped in the U.S. by Assembly Films, New York.
Credits
Editorial: Rooster, Toronto Marc Langley, editor; Nick Greaves, assistant editor. Audio: Pirate Radio & TV Chris Tait, sound design.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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