Lance Acord of Park Pictures directed this spot in which NBA superstar Lebron James relentless trains at night while the rest of the city closes up and calls it an evening. The juxtaposition of images unfolds to Frank Sinatra’s rendition of “Sleep Warm.” Agency is Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Alberto Ponte, Ryan O’Rourke, creative directors; Brandon Pierce, copywriter; Aramis Israel, art director; Jennifer Dennis, Dale Nichhols, producers; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, exec producer/owner; Mary Ann Marino, exec producer; Aris McGarry, line producer. Editorial: Rock Paper Scissors Biff Butler, editor; Carol Lynn Weaver, exec producer. Visual Effects: A52 Patrick Murphy, VFX supervisor; Glynn Tebbutt, Flame artist; Scott Boyajan, VFX producer. Sound Design: Stimmung Gus Koven, sound designer. Audio: Eleven Scott Burns, mixer.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment