This spot thrusts us into the immediate aftermath of a car accident. We see a deer crossing the road and a wrecked vehicle, the driver obviously having swerved to avoid the animal before hitting a huge roadside boulder.
As a female passenger gets out of the vehicle, the driver opens the tailgate of the hatchback and tugs on what appears to be a spare tire. It turns out the tire the driver is pulling on is attached to a spare brand new identical hatchback car which he pulls out of the wrecked vehicle’s trunk.
A voiceover relates, “An accident doesn’t have to slow you down. From new car replacement and guaranteed repairs to accident forgiveness, we do all we can to help you move on. Liberty Mutual car insurance.”
The new “spare” hatchback drives off, leaving the wrecked car behind.
The Stylewar collective of production house Smuggler directed “Trunk” for Hill Holliday, Boston. Barry Peterson was the DP.
The creative team at Hill Holliday included creative director Kevin Moehlenkamp, group creative directors Rob Rich and Ernie Schenck, art director Mike Shaughnessy, copywriter Scott Noble, and producer Alex Vainstein.
The visual effects house was The Mill LA. Robert Sethi served as CG supervisor with Chris Knight the 2D supervisor/lead Flame artist, and Asher Edwards the post producer. Fergus McCall of The Mill, New York, was the colorist.
Editor was Andre Betz of Bug Editorial, New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More