This spot thrusts us into the immediate aftermath of a car accident. We see a deer crossing the road and a wrecked vehicle, the driver obviously having swerved to avoid the animal before hitting a huge roadside boulder.
As a female passenger gets out of the vehicle, the driver opens the tailgate of the hatchback and tugs on what appears to be a spare tire. It turns out the tire the driver is pulling on is attached to a spare brand new identical hatchback car which he pulls out of the wrecked vehicle’s trunk.
A voiceover relates, “An accident doesn’t have to slow you down. From new car replacement and guaranteed repairs to accident forgiveness, we do all we can to help you move on. Liberty Mutual car insurance.”
The new “spare” hatchback drives off, leaving the wrecked car behind.
The Stylewar collective of production house Smuggler directed “Trunk” for Hill Holliday, Boston. Barry Peterson was the DP.
The creative team at Hill Holliday included creative director Kevin Moehlenkamp, group creative directors Rob Rich and Ernie Schenck, art director Mike Shaughnessy, copywriter Scott Noble, and producer Alex Vainstein.
The visual effects house was The Mill LA. Robert Sethi served as CG supervisor with Chris Knight the 2D supervisor/lead Flame artist, and Asher Edwards the post producer. Fergus McCall of The Mill, New York, was the colorist.
Editor was Andre Betz of Bug Editorial, New York.
Britt Nolan Named CCO For McCann Worldgroup, North America
Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.
Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.
“Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”
Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More