We open on a guy whose crooked looking face is pressed against the glass as he peers into what appears to be a library to get a glimpse of his girlfriend who’s studying. He’s holding a Twix bar and motions her to come out and take a break.
It turns out the gent’s face is crooked even when not in proximity to glass or any other object. Still, the gal doesn’t seem to mind and the two take a prolonged break, going dress shopping, seeing a movie, enjoying a karaoke bar, even cavorting on the beach. At the latter venue, they both take final bites out of the Twix and are left with an empty wrapper.
At that moment, the guy has to depart. Soon we see him taking his shirt off as he walks into a boxing arena before a capacity crowd. Everybody is motionless, including his boxing opponent, until our man steps in the ring and positions his face alongside the boxing glove of his combatant. Suddenly the action resumes and the guy gets cracked across the face, causing the momentary crooked appearance. The gent’s face snaps back to normal and we realize that this has indeed been quite a frozen moment as a super appears which reads, “Invent a Pause. Open a Twix.”
Bryan Buckley of Hungry Man directed “Crooked Face” for AlmapBBDO, Sao Paulo, Brazil.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More