Fred Raimondi via BRW USA directed this spot in which alien creatures bring back from earth a prized possession–a drink dispensing machine from McDonald’s. With visual effects by The Mission, this commercial blends innovative alien being creations with comedy.
Credits
Agency: Moroch & Associates, Inc. Moroch USA.
Bob Shallcross, executive creative director; Gavin James, copywriter; David Soames, art director; Kathleen Torres, broadcast director.
Visual Effects: The Mission Piotr Karwas, animation director; Michael Pardee, exec producer; Rob Trent, creative director; Christopher Moore, lead compositor; Katrina Salicrup, compositor; Diana Cheng, VFX producer; Alfonso Alpuerto, Nicole Herr, animators; Chad Fehmie, Raul Dominguez, modelers; Nole Murphy, rigger; James Lee, texturer; Oliver Arnold, lighter. Music: Primal Scream Nicole Dionne, creative director/exec producer; George Kallis, composer; Stuart Brawley, sound designer/alien voice creation.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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