Floria Sigismondi of Believe Media directed this spot which captures the artwork created by assorted artists to help fill and design the iconic Absolut Vodka bottle. The empty bottle serves as a blank canvas with some 20 notable artists from around the world fill in their own unique ways. Agency is TBWAChiatDay, New York.
Credits
Production Company: Believe Media Floria Sigismondi, director; Liz Silver, exec producer; William Sloss, line producer; Simon Chaudoir, DP. Editorial: Lost Planet Hank Corwin, editor; Krystn Wagenberg, exec producer. Visual Effects: MPC (The Moving Picture Company) Justin Brukman, exec producer; Louisa Cartwright, producer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment