Scott Rice of Synthetic Pictures directed this promo which shows slices of everyday life pairing protagonists with iconic-like movie characters. This dynamic serves as an invite for viewers to attend the Dallas International Film Festival and discover an iconic character of their own to relate to and enjoy. Agency is TM Advertising, Dallas.
Credits
Agency: TM Advertising Bill Oakley, managing director/chief creative officer; Chris Bettin, associate creative director/copywriter; Pamela Coatti, associate creative director/art director; Hal Dantzler, sr. VP/director of broadcast production. Production Company: Synthetic Pictures Scott Rice, director; Simon Barrett, executive producer; Christopher Rogers, line producer; J.P. Lipa, DP; Deneice O�Connor, art director. Editorial: Post Asylum Michael Fleetwood, Tom Aberg, editors; David Gaitan, Michael Sands, VFX; Amy Aitken, producer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment