Michael Jacobs of Strike Anywhere directed this web documentary spot which serves as a portrait of film critic Jay Forry who lost his eyesight at the age of 28–yet not his love for the cinema. He talks about how his hearing enables him to still appreciate films. Audio was done by SnapSound, sponsor of the promo.
Apple, TBWA\Media Arts Lab, Director David Shane, Bella Ramsey Honor A Dearly Departed Fish
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue--with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a childโs dearly departed pet, Swimmy the fish. The personal context provided by Apple Intelligence thus relieves an adult, presumably the girlโs father, from the responsibility of fashioning a eulogy heโs clearly ill-equipped to deliver. In fact, he canโt even remember the beloved petโs name, referring to Swimmy as โFishy.โ David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligenceโs capacity for creating custom memory movies. The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/20011556/Apple-Intelligence-Custom-memory-movies-iPhone-16-Pro.mp4"][/video] Read More